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Unique Venues Birmingham promises to respect any personal data you share with us, or that we get from any other organisation, and keep it safe. We aim to be clear when we collect your data and not do anything you wouldn’t reasonably expect.

Developing a better understanding of our audiences and supporters through their personal data allows us to improve our service, make better decisions, fundraise more efficiently and therefore helps us to achieve our mission to create a vibrant programme of world class performances that enrich the lives of the communities we serve, and inspires artists to make their best work with us.

We operate an ‘opt-in only’ communication policy. This means that we will only send marketing communications to those that have explicitly stated that they are happy for us to do so via their preferred channel(s) (email, SMS, phone or post).

If you would like to receive communications from us but have not opted in or would like to adjust your preferences, please contact us on 0121 245 2000 or

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Birmingham Repertory Theatre, Centenary Square, Broad Street, Birmingham B1 2EP.

Information we may collect from you:
• Information you give us
• Information we collect about you (technical data etc)
• Information from other sources

We use profiling and screening techniques to ensure communications are relevant and timely, and to provide an improved experience for our audiences and supporters. Profiling also allows us to target our resources effectively.

When building a profile we may analyse geographic, demographic and other information relating to you in order to better understand your interests and preferences in order to contact you with the most relevant communications. In doing this, we may use additional information from third party sources when it is available. Such information is compiled using publicly available data about you.

If you have any questions about how we use profiling or any have any other queries about how we will use your data, please don’t hesitate to contact us on 0121 245 2000.